The Summer of Love was a social phenomenon that occurred during the summer of 1967, when as many as 100,000 people converged in the Haight-Ashbury neighborhood of San Francisco. A few were interested in politics; others focused on art (music, painting, poetry in particular) or religious and meditative movements. All were eager to integrate new ideas and insights into daily life, both public and private. Iron-on or stitch this high quality embroidered patch to an old pair of jeans, jacket or backpack.