Founded in 1948 by Rudolf Dassler, Puma is a German company specializing in designing athletic and casual footwear, apparel and accessories. The label has recently worked with superstars like Rihanna, Usain Bolt and Kylie Jenner.

Created in collaboration with the fashion students at London's Central Saint Martins, the Day Zero collection is an innovative and eco-conscious collection designed to promote water conservation in our changing world. This classic tee was made using sustainable dying and printing practices to reduce the amount of chemicals and water in production. The suble all-over printed graphic is inspired by South African water usage maps for an even bigger impact.

Material Information

• SHELL: 100% polyester

Details

• Regular fit
• Short sleeves
• Rib crewneck collar
• All-over digital print inspired by Cape Town water usage maps
• PUMA x CENTRAL SAINT MARTINS woven label
• PUMA Cat Logo heat transfer on back neck
• Made using undyed materials and sustainable dying and printing methods
• Made according to OEKO-TEX Standard