HIDDEN.NY reworks the GEL-NYC™ sneaker with their digital minimalist aesthetic.
The shoe’s upper construction implements a light grey base that’s offset with reflective details and HIDDEN’s electric green hues for contrast. Various elements throughout the
upper reference the design language of a designer’s repertoire of digital tools. These
features are meant to deconstruct the boundary between reality and on-screen visuals.
The midsole contrasts the upper's retro influences by using the GEL-CUMULUS™ 16
shoe's tooling system. Through a combination of lightweight foams and GEL™
technology inserts, this midsole formation helps create advanced underfoot comfort.
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